a huge part of what sets us apart is our people
Our team of experienced VAs are dedicated to making your life easier
and helping you maintain work-life balance. We are passionate about
what we do and take pride in our ability to help our clients succeed.
With LF-VA, you will not only feel less stressed, but you will also
enjoy the time you spend with us!
meet the team
louise fröhlich
owner
I’m a Virtual Assistant based in Cambridgeshire. I’ve been a PA to senior management for over ten years, six of those working for the Household of Their Majesties King Charles III and Queen Camilla, where I supported the Communications Secretary and Treasurer. Prior to that, I worked for branding and PR agencies in London and Cape Town - where I was fortunate enough to live for four years.
I’m married, live in the countryside and I'm a Mama to two little ones.
I absolutely love being an assistant and I’m passionate about offering quality administrative support to make busy lives easier. I bring a wealth of experience and knowledge from a decade and a half in the business, and I look forward to sharing this with you.
priya
associate va
I'm an International Business Management graduate with extensive experience in office administration, project coordination, secretarial and managerial roles in the corporate and non-profit sector.
I am self-driven, excellent at multi-tasking and have enjoyed working with cross-functional teams with diverse backgrounds in the United Kingdom and Sri Lanka.
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I'm married and have a son.
sammy
associate va
I’m a Virtual Assistant, based in Lisbon, Portugal with my husband and Portuguese Water Dog, Benji. I have a background in marketing and advertising and over my 15-year career my roles have included Account Manager, Strategist, Operations, Recruitment and People Management.
With the wide variety of skills that I have gathered over my career, I can bring a lot of value to the table. Whether it’s helping you run your life or your business, I’ve always been a ‘get stuff done’ person and I love to help others to make their lives and jobs easier.
jess
associate va
I’m a Virtual Assistant with a strong marketing background, based in Cambridgeshire. I am accredited with the Chartered Institute of Marketing in Marketing Communications and have worked in various marketing and personal assistant roles over the last eight years, in a range of different environments from marketing and design agencies, to community hubs and small start-up ventures.
I am married and mum to a little girl and pug called Bella.
I truly enjoy combining my broad skills in marketing and skills as an assistant to offer my clients as much help in a wide range of areas to support their business and their lifestyle. I look forward to working with you to ensure your life, business and even your social media accounts run with ease!
natalie
associate va
Having over 10 years’ experience in project management and administrative roles, I am no stranger to ensuring a task is completed on time.
I thrive on the challenge of ensuring tasks are completed promptly and efficiently. My biggest professional achievement was playing a pivotal role in supporting the growth of a start-up civil engineering company, leveraging my business administration skills to propel it towards success.
I pride myself on being responsive and approachable to support my clients’ needs.
catherine
associate va
I’m a Virtual Assistant living in Bedfordshire with my husband and two young girls.
I have 10 years’ experience as an Assistant across the travel, publishing, and construction industries, gaining most of my skills working for the author, Ken Follett. I am experienced in travel arrangements, diary and email management, event planning, office administration and bookkeeping.
My highly organised, forward-thinking nature will ensure your business is running smoothly and enable you to focus on your growth aspirations. Becoming a Virtual Assistant has given me flexibility and work-life balance, which I endeavour to create for my clients too.
michael
it consultant
I am an IT consultant with a strong background in small business IT,
I specialise in helping businesses optimise their IT strategies, improve system efficiency, and implement cutting-edge solutions that drive growth and innovation.
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With 20+ years of experience working with diverse industries, I offer comprehensive services, including assessing existing technology systems, recommending and implementing IT solutions, providing training, and ensuring businesses stay ahead of technological trends.
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My focus is on delivering tailored solutions that align with the unique needs and goals of each organisation, ensuring that they can operate securely and efficiently in today’s fast-paced digital world.
naomi
associate va
I've been a PA/EA for nearly 20 years. I have worked in large multinational banks and insurance companies as a PA and EA to Board Level Executives in London.
Since my move to Liverpool in 2015, I have worked as a PA and a Business Manager in smaller, local family run businesses before starting as a Virtual Assistant in 2022.
I think the relationship between the VA and the Director is crucial and I place a lot of value in building a good working relationship and establishing excellent lines of communication.
kymberley
associate va
Highly organised, adaptable and efficient Virtual Assistant with 10+ years experience working as an EA at C-Suite level within the financial services sector.
With a keen eye for the detail and a calm, confident approach, I can provide seamless and effortless optimal executive support. I have developed excellent management and interpersonal skills while working in busy and high-pressure environments.
I take great pride in building my working relationships and I am passionate and committed to my role in helping others.
sarah
associate va
I am a highly organised professional used to working in high pressure environments. I have experience working with small businesses, charities and national organisations.
I am a dynamic Project Manager with significant fundraising and marketing experience for heritage and cultural organisations. I love working with people and throughout my professional life have always sought innovative ways through which to create a positive impact. A natural problem solver, I work creatively and collaboratively to make things happen, leading by example.
